Rojit Pokharel
Full-Stack Web Developer & System Architect · SEO & AEO
Rojit Pokharel
Full-Stack Web Developer & System Architect · SEO & AEO
What I do
I build production web applications end-to-end — Laravel, Django, React, and Next.js — from schema design to the servers they run on: e-commerce, SaaS, marketplaces, APIs, and admin systems. Then I help those products get found, by search engines andby AI answer engines, and make them faster, more secure, and better at converting. Custom builds when you need them, no-code solutions when you don't.
Google & Bing — classic SEO that ranks.
AI Overviews, ChatGPT & Perplexity — AEO that makes you the cited answer.
What I provide
Build it with custom engineering, then grow it with search and AI visibility — or use either one on its own.
Web & Web App Development
Full-stack products built to ship — custom code, production-grade, from schema to server.
Laravel · Django · React · Next.js
Scalable, production-grade web apps tailored to your business logic — built with Laravel, Django, and modern JavaScript.
- End-to-end builds — database schema to deployed product
- Multi-tenant SaaS, management systems, and custom tools
- Real-time systems with Laravel Reverb and Django Channels
- Clean, maintainable code you own and can extend
Payments · Vendors · Checkout
Online stores and multi-vendor marketplaces with payments wired in — eSewa, Khalti, ConnectIPS, Stripe, and PayPal.
- Multi-vendor architecture with vendor-scoped dashboards
- Payment gateway integration and webhook reconciliation
- Order, inventory, and automated invoicing flows
- Secure checkout with idempotent, reliable payments
Filament · Panels · Automation
Admin panels and dashboards that run your operations — Laravel Filament, RBAC, queues, and reporting.
- Filament admin panels with role-based access control
- Queue workers, schedulers, and automated workflows
- Dashboards with optimized aggregation queries
- Export and reporting — Excel and PDF
REST · Integrations · Services
RESTful APIs and backend services designed for reliability, with clean, documented contracts.
- Laravel, Django REST Framework, and Express APIs
- Auth with JWT / Sanctum and role-based access
- Third-party integrations and webhook handling
- Documented, versioned contracts your frontend can trust
SSR · TypeScript · Tailwind
Fast, SEO-friendly frontends with React and Next.js — server rendering, dynamic components, responsive design.
- Next.js App Router with SSR/SSG and optimized images
- TypeScript with shadcn/ui component systems
- Dynamic, component-driven interfaces
- Core Web Vitals tuned for speed and ranking
Nginx · Docker · Linux
Linux server setup, Nginx, SSL, Docker containers, and queue workers so your app stays up and secure.
- Deployment — Docker Compose, Nginx, Certbot SSL
- CI/CD pipelines with GitLab CI and GitHub Actions
- Process management with Supervisor and PM2
- Monitoring, backups, and security hardening
Search, AI & Growth
Get found — by search engines and by AI — then measure and improve what ships.
SEO
Search & AISearch Engine Optimization
Technical and on-page SEO that gets your site ranked, indexed, and found by the people searching for what you do.
- Technical audits — crawlability, indexation, and Core Web Vitals
- On-page optimization — titles, meta, headings, internal linking
- Keyword strategy mapped to your real search intent
- Structured data and schema markup for rich results
Answer Engine Optimization
Make your content the answer. I optimize for AI Overviews, ChatGPT, Perplexity, and voice search — so AI engines quote you, not your competitors.
- Answer-first content structure AI engines can cite
- FAQPage, HowTo, and entity schema for featured answers
- Optimization for Google AI Overviews and LLM chatbots
- Competitive answer-gap analysis in your niche
Fix what’s holding you back
A deep audit of your existing site or app — performance, SEO, UX, security — followed by prioritized enhancements that ship.
- Full-site technical and performance audits
- UX and conversion bottleneck analysis
- Security, speed, and Core Web Vitals fixes
- Clear, prioritized roadmap before any code is written
Fast, budget-friendly builds
When custom isn’t needed, I ship with no-code and low-code tools — WordPress, Webflow, and automation — that you can run yourself.
- WordPress and Webflow sites with clean structure
- Workflow automation — forms, email, and integrations
- Landing pages and marketing sites that convert
- Fast delivery on a smaller budget
How it works
A simple, transparent process — you always know what happens next.
Free discovery audit
We start with a no-cost audit of your site or idea — SEO, AEO, performance, and structure.
Prioritized roadmap
You get a clear, ranked plan: what to fix first, what delivers the most value, and what it costs.
Build & implement
Code or no-code, I implement the plan with clean, production-ready results — and you can watch progress.
Measure & iterate
We track rankings, traffic, answers, and conversions — then iterate so the wins keep compounding.
Common questions
The things people ask before starting a project.
What is the difference between SEO and AEO?+
SEO optimizes your site for search engines like Google — rankings, indexation, and organic traffic. AEO optimizes your content to be quoted by answer engines like Google AI Overviews, ChatGPT, and Perplexity. I do both, because your audience now discovers you through both.
Is the audit really free?+
Yes. The discovery audit is a genuine, no-strings review of your site or project — a real snapshot of what’s working and what’s costing you. If you like the findings, we turn it into a roadmap.
Can you help if I already have an existing site?+
That’s exactly what audit & enhancement is for. I work on existing sites and apps — fixing performance, SEO, UX, and security issues without a full rebuild unless it’s the right call.
Do you build from scratch or only fix existing sites?+
Both. I build full custom products end-to-end — Laravel, Django, React, and Next.js — and I also enhance existing sites and apps. The right path depends on your goals, budget, and timeline, and we decide it together.
What does ‘code and no-code solutions’ mean?+
Depending on your needs, I build custom applications with Laravel, Django, React, and Next.js, or set up no-code / low-code solutions like WordPress, Webflow, and automation tools. You get the outcome that fits your budget and timeline.
Do you work with clients outside Nepal?+
Yes. I’m based in Kathmandu but work with clients locally and internationally — mostly in English — delivering everything from audits to full production builds.
Want to build something — or know where your site stands?
Get a free, honest audit of your site’s search visibility, AI visibility, and performance — or start a build. The audit is free. The advice is straight.
Ready to build something — or just want an honest second opinion on your current site? The audit is free. The advice is straight.